Alison Lockyer

Alison has over 16 years strategic marketing experience in telecoms and IT, as well as a number of years strategic planning experience in financial markets support and in the public sector. She has a degree in mathematics and IT, and post graduate qualifications in Marketing, economics and accounting.

Alison specialises in identifying, recommending and implementing new products, processes and structures to maximise business potential and effectiveness:

Researching existing and new markets for products and services
Identifying trends, predicting and researching requirements for new product introductions and enhancements
Portfolio analysis within an organisation, identifying the strengths and weaknesses of a company’s service and product offerings vis-à-vis its market(s).
Pricing
Economic analysis of existing and proposed products
Staff and customer product training
Process design / redesign and training

She has considerable experience in training marketing staff to understand and work with various technologies and within project management environments.

Much of Alison’s experience is within the start up or early growth phases of companies. She has recruited three significant teams from scratch in such environments, creating fully operational functions within weeks, and launching new products within 4 months. This has necessitated a flexible approach and a real willingness to “get her hands dirty” carrying out the basics as well as working with senior management on direction setting. She has held positions including Director of New Product Development and Director of Product Marketing.

She has experience of stock exchange launches and of carrying out due diligence for acquisitions, with particular regard to the marketing and product capabilities of the target, and the market/product match between the target and acquiring company.

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