Carl
specialises in the planning and implementation of creative marketing campaigns,
including:
Carl’s area of expertise is in visual communication for major corporates and emerging companies in the IT, financial, professional services, automotive and healthcare sectors.
Carl
has eight years experience in graphic design and marketing support, including
business-to-business design and media, retail branding and retail display. He
worked as account director of Kokoro Design, the design consultancy division of
a large European design, marketing and PR group. Before this he was an account
manager in the Carter Design Group, a top 10 retail display agency, design led
manufacturer of point of sale retail environments and exhibitions.
Carl manages the graphic design and marketing support
process to meet a client’s specific requirement. His expertise lies in
design and production management allowing him to understand & interpret a
client's requirement, select and brief creative partners, manage and deliver
creative projects. The key elements of this are in client liaison, relationship
building, creative thinking, budget and schedule management.
He delivers the design elements by working with a virtual team of creative
marketing colleagues with wide ranging expertise in creative disciplines and
industry sectors.
His achievements include account
direction and total management on a number of high profile business to business
accounts at strategic, creative and production levels. Before this he was also
responsible for the management of a retail projects team, with a major high
street retailer and involved in the development of new accounts for healthcare,
cosmetic and photographic brands.
Almost every business needs to promote itself, and its
products and services to attract new customers, maintain its position and keep
existing customers. Carl is able to combine strategic and creative thinking with
a real passion for design and photography to act as the 'creative link' between clients, design colleagues and
marketing professionals. From corporate identity to literature and from
advertising to website and much more, he is able to help a business find ways to
promote itself and communicate its messages.
Carl is very response driven in his
approach to design / marketing and is conditioned to look at a product or
service from the customer point of view. He creates marketing materials which
will raise brand awareness, but also support sales activity, encourage client
interaction and ‘make the phone ring’. This tactical approach is very
effective when a client is aiming to position their product or service in the
marketplace and establish their brand. He tends to work
with organisations who need to improve sales, positioning or visibility and
particularly enjoys working with young, energetic and emerging companies.