Corinne Brewer

Corinne Brewer, Director, Sage Marketing Corinne specialises in the development of strategy and implementation of key change programmes in:

Marketing strategy, including business start-up
Marketing communications, including new corporate identity and brand development, new website and intranet development
Customer and stakeholder strategy, including customer relationship management, customer satisfaction and retention, and customer service design and set-up
Market insight and database development
Team set up and refocus – productivity and quality, sales and margin improvement, process redesign

Corinne co-founded Sage Marketing after many years' marketing experience in the UK telecoms services industry and most recently in public sector consultancy. Corinne has a MBA, Diploma in Marketing and 15 years marketing experience in blue chip companies including AT&T, NTL, Mercury and GEC Plessey Telecommunications.

In her latest role Corinne delivered a new corporate identity, produced the first corporate communications strategy and stakeholder strategy for a public sector client and refocused an e-communications programme. Previously as Head of Marketing Change Integration for Dolphin Telecom she designed a new customer strategy and as Head of Group Marketing Services for NTL she delivered major marketing savings to the bottom line and implemented a new corporate identity.

Corinne’s experience covers the challenges of start-up, growth and turnaround. For example:

Company start-up – at AT&T UK Corinne set up marketing processes, teams and plans for an effective launch, building all research, marketing systems and customer satisfaction programmes that underpinned the successful launch and development of a major telecommunications company in the UK.
Company growth – at NTL Business Corinne drove a strong marketing impact to the bottom line – delivering major increases in market share and awareness and sales revenue through development and implementation to budget of a focused marketing communication plan, targeting and focused messaging and the introduction of a consistent national brand. At Mercury Corinne developed the industry leading customer retention programme.
Company refocus - at NTL Corinne turned around an internal marketing agency to deliver a 120% improvement in cost savings, increased sales by 200% within one year, quadrupled productivity and improved employee and customer satisfaction. She also delivered the new business brand.

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