Sandra Wilkinson

Sandra Wilkinson, Director, Sage Marketing Sandra specialises in managing key change programmes in:

Product development and management, at all stages of the product life cycle, from new concept to product withdrawal
Product strategy, analysis, planning and implementation of medium and long term strategy
Marketing communications, including marketing and pricing of products
New market development, researching a market and developing an appropriate marketing approach
Customer service, developing and training staff to ensure customer focus and deliver great customer experience

Sandra co-founded Sage Marketing after many years' marketing experience in the UK and European telecoms industry. Sandra has a MBA, Diploma in Marketing and 14 years marketing experience in blue chip companies including Orange, GEC Plessey Telecommunications and Global TeleSystems.

Her last two roles were as Director of Marketing and Sales Support at Teleglobe UK, where she developed and delivered a UK marketing plan, building brand awareness through a programme of exhibitions and events, PR and customer communications, to enable sales success in a new market area, and Director of Products and Services at 186k, where she built a marketing and product development function from start-up to successful delivery of a quality product set at company launch.

Sandra’s corporate experience has included many environments experiencing major change, for example:

Company start-up - at 186k Sandra developed a marketing function from scratch, designing and implementing processes, developing and launching products and planning and delivering a comprehensive programme of marketing activities.
Company growth - when Sandra joined Esprit Telecom they had few products, but several unsupported, customer-specific work-arounds. Sandra led the development and launch of a portfolio of managed products with repeatable solutions, capable of serving a larger customer base, whilst maintaining customer focus. This moved the company up the value-chain and significantly increased profit margins.
Company refocus - at GPT Sandra led a managed withdrawal from a market sector, ensuring that full support was in place and managing customer communication to minimise dissatisfaction.
New market and products - for GTS and Orange Sandra has been responsible for analysing a proposed new market area, developing the business case, researching the market and carrying out financial analysis. Then leading development of the products and processes, training and preparing the organisation to be able to sell and support the products successfully, developing pricing, collateral and sales materials and managing the launch of the products.

Home